Maybe shift the focus

Maybe we’re asking the wrong question.

Maybe instead of asking what we want to write today, we should ask what our readers want to read.

Maybe even that is the wrong question. Maybe we should be asking what we want to read, and then write that.

Someone is nodding and saying to themselves, “Now he’s talking.”

Are they the right Someone? Are there enough of these Someones to make a difference?

Now you’re talking.

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