The old ways were about waiting to be found, waiting to be discovered, all of us diamonds in the rough looking for our big break.
The new ways are about climbing on a platform and eliminating the “middle man,” going directly into the act, whether someone tells us we’re ready or not, and maybe we’re rougher and less polished than if some intermediary had discovered and polished us up, or maybe we’re more real for the lack of polish: Maybe we’re more appealing warts and all, just as long as there aren’t so many warts that it’s distracting.
If I say, “Do you know what I mean?” and you don’t, then there’s still work to do — maybe. Maybe you don’t get it but the people I want to reach will. The only sure way to find out is to keep working and keep trying to make a connection until the connection is made — you and me across the void, discovering we’re not alone after all.