What the Menards flier taught me

It’s easy to overlook them as you scan for deals, but Menards — a Wisconsin hardware and home improvement center — puts little quotes of encouragement and inspiration of the bottom of the page in their sales fliers.

“Happiness is the spiritual experience of living every minute with love, grace, and gratitude.” — Denis Waitley

It might be fun to be the person tasked with finding these nuggets every week.

“The most difficult thing is the decision to act, the rest is merely tenacity.” — Amelia Earhart

Even if you’re not planning to build a retaining wall or load up on hydraulic fluid, the quotes are a reason to flip through the insert.

“If you really love something, just go ahead and do it.” — Joshua Williams

“Towering genius disdains a beaten path.” — Abraham Lincoln

And sometimes you’ll see something you just realized would be handy: I could use a 20-foot extension cord …

“Nothing is a waste of time, if you use the experience wisely.” — Auguste Rodin

“Those who don’t know how to weep with their whole heart don’t know how to laugh, either.” — Golda Meir

“I have always been delighted at the prospect of a new day, a fresh try, one more start.” — J.B. Priestley

The quotes can be a breath of fresh air to take the sour out of a morning.

“Most people are motivated by unconscious motives most of the time.” — Richard J. Mayer

… or they can turn your mind in a different direction. (What ARE my unconscious motives?)

“Make the most of yourself by fanning the tiny, inner sparks of possibility into flames of achievement.” — Golda Meir

You could do worse than taking an extra minute to browse through the Menards flier — and that little detail is the key to its success as an advertising tool.

“Don’t let the noise of others’ opinions drown out your inner voice.” — Steve Jobs

And just because it may be an advertising tool doesn’t mean it’s not a great little service.

“It’s always too early to quit.” — Norman Vincent Peale

In addition to offering dozens of items for sale, the fliers do a little bit to lift spirits — and there’s never anything wrong with that.

“Happiness is not doing fun things. Happiness is doing meaningful things” — Maxime Legacé

Published by WarrenBluhm

Wordsmith and podcaster, Warren is a reporter, editor and storyteller who lives near the shores of Green Bay with his wife, a golden retriever named Dejah Thoris Princess of Mars, and Blackberry, an insistent cat. Author of Full, Refuse to be Afraid, Gladness is Infectious, 24 flashes, How to Play a Blue Guitar, Myke Phoenix: The Complete Novelettes, A Bridge at Crossroads, The Imaginary Bomb, A Scream of Consciousness, and The Imaginary Revolution.

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