“I have something to share with you,” cries every book cover, album cover, website, blog post. “Check this out, I think it’s pretty cool.”
What draws us to pick it up may be a pretty picture, a name, a curious title, or caprice. What keeps us reading or listening or watching is … quality? the same caprice? the promise of the cover fulfilled?
The cover generates expectation. The interior must deliver, or the sampler won’t be back for many a day.
How to deliver? Have fun. Don’t think. Be silly sometimes. Do what you said you would do.
Warren Bluhm is an award-winning community journalist, twice winner of the Wisconsin Newspaper Association’s prestigious Robert T. Wright Memorial Award as the best local columnist in the state. His voice was heard in thousands of radio newscasts from Green Bay to Ripon for 22 years, and his words were featured in thousands of newspaper editions for more than a quarter-century after that. He has had a digital presence since 2005 with blog posts he has collected in 10 books to date, and he has seven additional works and collections of his fiction.
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