“I have something to share with you,” cries every book cover, album cover, website, blog post. “Check this out, I think it’s pretty cool.”
What draws us to pick it up may be a pretty picture, a name, a curious title, or caprice. What keeps us reading or listening or watching is … quality? the same caprice? the promise of the cover fulfilled?
The cover generates expectation. The interior must deliver, or the sampler won’t be back for many a day.
How to deliver? Have fun. Don’t think. Be silly sometimes. Do what you said you would do.