A book by its cover

“I have something to share with you,” cries every book cover, album cover, website, blog post. “Check this out, I think it’s pretty cool.”

What draws us to pick it up may be a pretty picture, a name, a curious title, or caprice. What keeps us reading or listening or watching is … quality? the same caprice? the promise of the cover fulfilled?

The cover generates expectation. The interior must deliver, or the sampler won’t be back for many a day.

How to deliver? Have fun. Don’t think. Be silly sometimes. Do what you said you would do.

Published by WarrenBluhm

Wordsmith and podcaster, Warren is a reporter, editor and storyteller who lives near the shores of Green Bay with his wife, two golden retrievers, Dejah and Summer, and Blackberry, an insistent cat. Author of Full, Refuse to be Afraid, Gladness is Infectious, 24 flashes, How to Play a Blue Guitar, Myke Phoenix: The Complete Novelettes, A Bridge at Crossroads, The Imaginary Bomb, A Scream of Consciousness, and The Imaginary Revolution.

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